The Budding Managers of the 2015 MBA Batch have successfully accomplished their Corporate Live Assignment with Decathlon. The Two week participative assignment required the students to formulate Brand Positioning and Marketing strategies for the biggest sports mall in Tamilnadu based in Coimbatore. The Management students familiarized themselves with defining the market for Decathlon and strategies needed for Decathlon to achieve better penetration in the identified market. In addition to that, students also had to organize and coordinate the promotional activities for Decathlon in the city. During the course of these assignments, the budding managers were able to successfully rub shoulders with Decathlon professionals in their Business, Branding, Marketing & Promotional strategies to achieve a better market share.
This also was an opportunity for the institute to strengthen the relationship with Decathlon. A special thanks to Team Decathlon for providing our MBA students with this premium opportunity.