Gen Z is Taking Over: Is Your Digital Marketing Strategy Ready?
Introduction: The oldest members of Generation Z—born between 1997 and 2012—are now in their mid-20s, entering the workforce, earning disposable income, and reshaping consumer markets. As this digitally native generation becomes the primary target audience for brands, businesses must ask: Is your digital marketing strategy equipped to engage them? Gen Z’s shopping behaviors, values, and […]
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