Introduction:
As everyone knows, Amazon is the largest marketplace in the world that is accessible in numerous countries around the globe. As a business owner, seller, or dealer, you can easily sell any product on Amazon as it is the busiest platform for consumers to purchase goods. If you are looking for ways to increase your product visibility and quickly sell them on Amazon, this is the best guide that will answer all your questions about selling a product on Amazon.
What is Amazon Marketplace?
Amazon Marketplace is an online seller portal platform for retailers, business owners, dealers, and third-party sellers to sell any product on Amazon for purchase by consumers from 18 countries. Sellers need to pay a certain percentage of the product cost to Amazon as a commission for selling it on the platform. But as a benefit to the commission, sellers get a wider reach for their products and can easily get sold by appearing on the top of the Amazon app or website search. It is regarded as the Best E-Commerce Marketplace for both consumers and businesses.
How does Amazon Marketplace work?
- Unlike the website www.amazon.com or the Amazon app (for smaller devices like smartphones and tablets) that is visible to both consumers and vendors, Amazon Marketplace is only visible and accessible to sellers.
- Vendors need to create an account on Amazon Marketplace and then provide details about the product they are wanting to sell, its billing, and tax information in the portal. It is mandatory that the product information contains the Universal Product Code (UPC) for verifying the authenticity of the product. So, Amazon tends to eliminate products that are not recognized by UPC as they are considered to be ingenuine.
- After the UPC is generated for the selling product, traders would be directed to the Seller Central page which connects third-party vendors with the Amazon platform. Here, they can create an ‘About Seller’ page or ‘FAQ’ page if they wish to and also manage orders, advertisements, and pricing.
How to Create an Amazon Seller Account?
To successfully create an Amazon Seller Account make sure you have all the details mentioned below to fill up:
- Name, Address
- Credit Card information (for Amazon Payments)
- Tax information
- A Government ID
- Bank Account information
Amazon offers two types of selling plans:
- Individual – $0.99 dollars per sale
- Professional/Premium – $39.99 per month
You are eligible to choose any plan according to your requirements and convenience. Partner with Repute, a leading Amazon Seller Account management service in Coimbatore, India to help you in creating and maintaining your Amazon Seller Account.
How to Sell Products on Amazon?
There are two ways to sell products on Amazon:
- Amazon Vendor Central
This is an invite-only access feature for wholesalers and producers where they can sell products directly to www.amazon.com for wholesale rates.
- Amazon Seller Central
This is suitable for retailers to sell their products directly to consumers on www.amazon.com at a service charge for benefiting from exclusive features.
Types of Amazon Sellers and Their Benefits
- Fulfilled by Amazon (FBA)
- This is the feature when a customer orders a product, the purchase will be completely processed and fulfilled by Amazon exclusively right from picking up and packing the product from the warehouse to shipping it directly to the consumer.
- Demands additional cost but most sellers prefer FBA as it gets wider recognition and sales among customers for trusted product credibility, customer service, and other benefits like faster and free delivery for Amazon Prime members.
- Best suitable for high-volume sales with high-profit margins and want to escape investing time and effort with storage, packaging, and shipping.
- Fulfilled by Merchant (FBM)
- This is the feature when a customer places an order, it will be fulfilled by the seller or an authorized third-party supplier.
- No additional cost but you need to take the risk of personally taking care of customer service and other fulfillments expected by consumers like proper packaging and timely delivery. You can also seek help from third-party logistics (3PL) to do the same.
- Showcasing a good history of product delivery performance can gain you a Seller-Fulfilled Prime that automatically builds trust and confidence among customers leading to increased reach and sales of your products.
What is Amazon Listing?
Amazon Listing requires two types of information to list your product on the platform. They are:
- Product Information
This is the basic product information displayed for all brands across the platform even if the sellers are different. For instance, if you are looking for a charging cable for your iPhone, you can see the same or common product details provided for every cable brand on the Amazon search delivered by any seller such as product title, description, and images.
- Listing Information
This is where a buyer can see the specific information about a product based on the seller such as item number, pricing, and shipping method. Hence, this information differs for each seller.
Ensure you include both of these pieces of information for your product listing based on the specifications of Amazon. If you need help, approach Repute, a Top Amazon Product Listing Service Provider in Coimbatore, India to guide you in listing your product on Amazon.
In this article, we have discussed every stage required to successfully sell a product on Amazon Marketplace. You can easily follow instructions as indicated in this article to sell any product on Amazon. If you still face difficulty or trouble implementing the steps, feel free to contact Repute, the best Amazon Marketing service agency in Coimbatore, India to help you successfully sell your product on Amazon.