Repute's Social Media Marketing (SMM) Services
Social Media Marketing (SMM)
Social media marketing (SMM) is an online marketing strategy employing platforms like Facebook, Instagram, Youtube, and Twitter to improve brand visibility and gain traction from broad and more diverse audience segments irrespective of locations and varying time zones. Surveys suggest that social media activities have helped brands gain online visibility and drive traffic to their websites, and global businesses are uncovering new approaches to using the digital medium to build their business online and succeed.
Social media usage is increasing exponentially, it’s essential to be aware of promoting your brand, products, or services online to reach your target audience segments by improving your brand’s digital presence. Repute’s social media marketing specialists are here to offer relevant recommendations and implement the right strategies to influence and convert audiences into loyal customers, irrespective of your business size.
Social Media Marketing (SMM) Platforms
Benefits of Social Media Marketing (SMM) Services
Businesses employ social media marketing to interact with existing followers and reach out to new audience sections by talking about their brand, values, culture, etc., and analytics to monitor the performance of their initiatives. A strong digital presence and constant engagement enable you to grow your business, reach more people, gain referral traffic and understand your competitor’s marketing approaches. The market landscape is becoming hyper-competitive, customers use the digital medium to gain insights into your business, products and services and choose brands that are unique and are accessible
Gain audience insights
Boosts brand recognition
Increases sales conversions
Boosts brand value and growth
Increases brand allegiance
Identify your target segment
Gain Brand Authority
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Repute's Successful Social Media Marketing (SMM) Strategy
As your social media marketing company, Repute takes time to understand your business objectives and KPIs. The next phase involves performing an in-depth audit and reviewing analytics to determine the factors that undermine your social media presence, set benchmarks and devise tailored social media marketing strategies to derive the best outcome.
Our social media specialists optimize your social media pages/accounts, enhance your social media profile, manage your business listings, execute campaigns and connect with social media influencers to increase your popularity. We track and monitor your social media growth and increase the impact of SMM campaigns by managing your organic traffic, bounce and conversion rate, etc., to finetune campaigns to get the desired results. We periodically keep you updated with consultations and reports, which provide an overview of your social media popularity, the campaign’s progress and what to expect.
Social Media Marketing (SMM) FAQs
It is essential to conduct thorough research to understand which social media channel best suits your business type and optimize your presence on every platform where your ideal customers are available and engaged. Your product/service type and the platform that suits your brand and messaging should also be taken into account before setting your business goals and choosing the relevant platform for your business.
The frequency of publishing your post varies with each social media channel, and it is essential to meet the benchmarks to use the platform optimally to achieve the desired outcome. A good social media manager will be aware of the best approaches, and if you are planning on handling your company’s social media channels, thorough research to understand the frequency and length of your content, the necessary visual elements and the timing to get the best results for your business.
Social media advertising is cost-effective and pocket-friendly, but the more you spend, the higher your revenue and outcomes. Each social media platform has specific criteria, and your social media ad expense should meet them, for example, Facebook has a minimal daily ad expense, and it would be best to start with lower ad spending and increase your budget based on the outcome and business objectives.
One of the best aspects of SMM is that it generates results more quickly than compared to other marketing approaches, you get to experience the results in a day or in a few weeks’ time.
Our SMM specialists frequently monitor our SMM campaign performance, track results, examine and determine the factors that undermine the campaign progress and work towards enhancing it.
Yes, we take immense pleasure and pride in addressing all aspects of your social media marketing by posting content frequently, especially on special occasions, to ensure your social media profile is active and organically generates leads. You can rest assured that Repute handles your social media accounts expertly, with the promise that we will never fall short of your expectations.
Yes, once we design the creative, our team will share it with you for approval, and based on your feedback, our team will make necessary changes in the creative and content to suit your preferences and post them on your social media pages.
We regularly stay in touch with our clients and keep them updated with relevant reports on campaign performance and growth. We are open to suggestions and consultation support between 10 AM and 6 PM from Monday to Friday, and finetune/modify the campaign for the best results.
We understand that our client’s business size, market, target audience, requirements, and expectations are distinct, and it is crucial to address every client’s needs. Hence, we give importance to examining and understanding each of our client’s brands, products, services, campaign ideas, and targets to deliver the best results by scheduling regular meetings and reviews that provide space for discussion and improvements.
We conduct thorough research to understand each of our client’s businesses, brands and target audiences and work on strategies that link the two. We carefully eliminate factors that are irrelevant to the business’s target audience and then begin prioritising elements that connect them both.