About Client
Rasi Foods, a forerunner in the Poultry Farming Industry is based in Namakkal, popularly known as egg city or poultry farming capital. With humongous 25 years of experience in the industry, they have a strong domestic market presence in the states of Tamil Nadu, Kerala, and others. Their major services include manufacturing and sales of poultry, eggs, cattle feed, and poultry feed.
Subject
Build an attractive and responsive website to showcase various Poultry Products and establish a sustained digital presence.
Project Overview
Rasi Foods is known for its adherence to quality and ethical practices and integrates the latest technologies to enhance productivity and needed a visually appealing website to attract new buyers.
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Collaboration
- Industry: Poultry farming
- Website: https://rasifoods.in/
- Location: Namakkal, India.
- Service: Poultry export, Egg export, Cattle feed, Poultry feed
Deliverables
- Logo Design
- Brochure Design
- Poster Design
- Banner Design
- Responsive Web Design
- Website content writing
- Domain Registration
- Web Hosting
- Email services
- Website maintenance
Client Requirements
- Modern, responsive, and user-friendly design
- Effective showcase of poultry products offered by Rasi Foods
- Increased online sales and improve overall brand image
- In line with the company’s brand image and values
- Clean and visually appealing design
- A successful outcome of the website development project.
Our Process
Creative Process
The creative process for the project was a coordinated effort between our design and development teams. The project started with a detailed briefing session where our team got a clear understanding of the client’s requirements and objectives for the website.
Research
Our team conducted meticulous research about the food industry and the competitors of Rasi Foods to understand the current market trends and the latest technologies used in the industry. The research also helped us to identify the unique selling points of Rasi Foods and how they could be highlighted on the website.
Wireframing
Based on the research findings, we created wireframes for the website to gain a clear understanding of the website’s functionality and user flow.
Layout Design
We worked closely with the client to ensure that the website layout design was in line with the company’s brand image, values and was visually appealing to the target audience.
Typography
The typography used on the website was carefully selected to ensure that it was legible, easy to read, and in line with the overall design. The font sizes, styles, and colors were chosen to create a harmonious and visually pleasing design.
Website Content
Our content writers developed engaging, plagiarism-free, and SEO-optimised website content for Rasi Foods to rank well in SERPs, attract visitors, and grow their website conversions, and sales.
Landing Pages
The final landing pages of the website were designed to be user-friendly and provide an intuitive navigation experience. The product pages were designed to effectively showcase the quality products offered by Rasi Foods.
Outcome
The Rasi Foods website development project was a success, and the new website has received positive feedback from customers and the industry. The website has increased online visibility and has helped to improve the overall brand image of Rasi Foods.
We created a website customised to Rasi Food preferences and with our personal touch that impressed our client and enhanced their digital visibility.