Case Studies
Karpagam Institution, a renowned educational hub in Coimbatore, wanted to establish a strong online presence by strategically positioning itself to reach its intended audience. They needed a well-defined social media strategy and impactful digital promotions to enhance online visibility and meaningfully engage with students and parents.
On top of that, they sought to strengthen credibility, improve interaction and provide a continuous and supportive student experience by providing real-time solutions to student queries.
Our goal was to provide a comprehensive digital strategy for the brand that included, branding, PR, content marketing, social media marketing, inbound marketing, SEO, and performance marketing.
Karpagam Institutions
Consistently generated over 3,000 leads for each college annually through digital campaigns.
Reached over 2 million people on Facebook, besides generating 4,000+ landing page views through Facebook campaigns.
Engaged over 50,000 people through digital campaigns for each college.
Achieved 3,192 new page likes during the admission period within a period of three months.
Generated 5,140 landing page views through Google Display Campaigns and achieved 5.4 million impressions.
Focused on 100+ educational keywords, with 24 ranking in the top positions on search engines.