consumer behavior

The Psychology of Color in Marketing: How to Use Color to Influence Behavior

The Psychology of Color in Marketing: How to Use Color to Influence Behavior

Introduction: Color has a powerful impact on our emotions and behavior, and marketers have long been using it as a tool to influence consumer behavior. Understanding the psychology of color can help businesses make informed decisions about their branding and marketing strategies. In this blog post, we will explore the ways in which color can …

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The Impact of the Pandemic on Indian Digital Marketing Services

The Impact of the Pandemic on Indian Digital Marketing Services

The world is currently battling a pandemic that has forced us to stay at home, to take extra precautions and to practice social distancing. While most businesses have been affected negatively by the pandemic, the digital marketing sector in India has seen a surge in demand for its services. The pandemic has forced companies to …

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