About Client
Apex Precision Technologies is a leading manufacturer and supplier of precision plastic components and sub-assemblies employing injection molding for agriculture, textile, electrical and electronics, packaging, building, etc.,
Objective
Build an attractive and responsive website to showcase their infrastructure, services, and various industries they cater to and establish a digital presence in a sustained manner with user-friendly interface and easier navigation.
Project Overview
Apex Precision Technologies has grown to become one of the leading turnkey solution providers for progressive tools and plastic molds and needed a visually appealing reflecting its commitment to innovation, quality, and sustainability.
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Collaboration
- Industry: Precision plastic components
- Website: https://apexprecisiontechnologies.com/
- Location: Chennai, India
- Service: Injection molding, Tool development, New product development
Deliverables
- Website design, development, and maintenance
- Web hosting and maintenance
- Email services
- Website copy-writing and content
- Logo Design
- brochure design, and company presentation
- On Page Optimization and Business Listing
Client Requirements
- Responsive website design
- Simple navigation
- Photographs and videos
- Adequate visual elements to highlight their infrastructure and service capabilities
Our Process
Creative Process
Our internal design and development teams worked in collaboration for the Apex Precision Technologies website development project. A detailed briefing session to help our team understand client specifications kick-started the creative process.
Research
A thorough research on industries using injection molding and Apex Precision Technologies’ competitors helped us understand the current market trends, quality standards, USPs, and technological developments in the industry.
Wireframing
We developed wireframes, which represent the website’s structure and layout based on our extensive research and gained insights into the functionality and flow of the website.
Layout Design
A modern, visually appealing website layout was finalized, in line with the company’s brand elements and values, and attracted a larger audience segment.
Typography
Good typography is essential to ensure readability and navigation hence the website font styles, sizes, and colors were carefully selected to enhance the design aesthetics.
Website Content
Our content writers developed engaging and SEO-optimized website content for Apex Precision Technologies to rank well in SERPs to attract visitors.
Landing Pages
Our content writers developed engaging and SEO-optimized website content for Apex Precision Technologies to rank well in SERPs to attract visitors.
Outcome
The website surpassed client expectations and has received positive reviews from stakeholders, enabling Apex Precision Technologies as a leading precision components manufacturer and supplier.
We are proud to have helped Apex Precision Tech enhance their brand visibility with an appealing and engaging website to showcase their expertise and distinguish themselves from their competitors.