About Client
Victus Dyeings is a leading manufacturer and supplier of wide-ranging knitted and printed garments and fabrics in Tirupur, India has a vertically integrated knitting unit and is recognized as a market leader due to the timely delivery of quality garments and service capabilities.
Project Goals
Victus Dyeing needed a visually appealing and fully functional website with visual elements to showcase their infrastructure, wide-ranging garments, and fabrics reflecting their commitment to innovation and sustainability.
Project Overview
The client wanted to build an attractive website to establish their digital presence and also restructured their website as a WordPress site with a 360-degree transformation with features integrating the latest technologies to attract overseas customers.
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Collaboration
- Industry: Textile and Garments
- Website: https://victus.in/
- Location: Tirupur, India
- Service: Garments, Knitting, Fabric Dyeing, Fabric Printing
Deliverables
- WordPress website development
- Website copywriting and content
- Industrial Photography
- Brochures and print ads
- Stall Design
Client Requirements
- Responsive website design
- Simple navigation
- Adequate visual elements to highlight their infrastructure, product range, and CSR activities
Our Process
Creative Process
Our internal design and development teams worked in collaboration for the Victus Dyeings website development project with detailed briefing session to understand client requirements and objectives.
Research
A thorough research on the textile sector and competitors of Victus Dyeings helped us understand the current market trends, USPs, and technological developments in the industry.
Wireframing
Based on the research findings, our team created wireframes for the website to have a visual representation of its structure and layout, to understand the website’s functionality and flow.
Layout Design
The next step was about finalizing the website’s layout design, ensuring it was modern, visually appealing, and in line with the company’s brand image and values.
Typography
The website font styles, sizes, and colors were carefully selected to ensure readability and enhance the design aesthetics.
Website Content
Our content writers developed an engaging and SEO optimised website content for Victus Dyeings to rank well in SERPs.
Landing Pages
The final landing pages of the website were designed to be user-friendly and provide an intuitive navigation experience, showcasing Victus Dyeings infrastructure and various garments and fabrics.
Outcome
The website surpassed client expectations, enabling them to showcase their products in an engaging and informative manner gaining positive reviews progressing Victus Dyeings as a leading garment and fabric manufacturer and seller.
We are proud to have helped Victus Dyeing enhance their brand reach with an appealing and engaging website to showcase their various types of garments and distinguish themselves from their competitors.