About Client
VP Tex is a leading textile fabric manufacturer and a trusted partner of top brands in Erode, India which is recognized as a market leader for on-time delivery of high-quality yarns and fabrics and service capabilities.
Project Goals
To develop an engaging and navigable Responsive website with attractive features integrating the latest technologies and revamp their branding elements and marketing strategies every four years to enhance the company’s identity and visibility.
Project Overview
V P Tex needed a visually appealing and fully functional website with visual elements to showcase their infrastructure, wide-ranging yarns, and fabrics reflecting their commitment to innovation and sustainability.
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Collaboration
- Industry: Textile and Garments
- Website: https://vptex.in/
- Location: Erode, India
- Service: Weaving, Spinning, Sizing
Deliverables
- Domain registration
- Web maintenance and web hosting with SSL certificate
- Responsive website design and development
- Industrial Photography & image editing
- Website copywriting and content management
- Brochure design
Client Requirements
- Responsive website design
- Simple navigation
- Photographs and videos
- Adequate visual elements to highlight their infrastructure, product range, and CSR activities
Our Process
Creative Process
Our internal design and development teams worked together for the V P Tex’s website development project with detailed briefing session to understand client needs and objectives.
Research
A thorough research on the textile sector and competitors of V P Tex helped us understand the current market trends, USPs, and technological developments in the industry.
Wireframing
Based on the research findings, our team created wireframes for the website to have a visual representation of the website’s structure and layout to understand the website’s functionality and flow.
Layout Design
The next step was about finalizing the website’s layout design, ensuring it was modern, visually appealing, and in line with the company’s brand image and values.
Typography
The website font styles, sizes, and colors were carefully selected to ensure readability and enhance the design aesthetics.
Website Content
Our content writers developed engaging and SEO optimised website content for V P Tex to rank well in SERPs.
Landing Pages
The final landing pages of the website were designed to be user-friendly and provide an intuitive navigation experience showcasing V P Tex’s infrastructure and various yarns and fabrics.
Outcome
The website transcended client expectations, enabling them to showcase their products in an engaging manner with positive reviews progressing V P Tex as a leading yarn and fabric manufacturer.
We are proud to have helped V P Tex enhance their brand visibility with an appealing and engaging website to showcase their various types of garments and stand out with a distinguished presence from their competitors.