About Client
Excel Plast is a leading manufacturer and supplier of precision plastic components and sub-assemblies employing injection molding for automotive, healthcare, electrical, and electronic industries.
Objective
Build an attractive and responsive website to showcase their infrastructure, services, and poultry products and feeds and establish a sustained digital presence to yield leads.
Project Overview
Excel Plast has a market presence of three decades and supplier of precision plastic components to global brands and needed a visually appealing website to attract its target audience.
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Collaboration
- Industry: Precision plastic components
- Website: http://excelplast.co.in/
- Location: Coimbatore, India.
- Service: Injection molding, Sub-assemblies, Tool development
Deliverables
- Web hosting and maintenance
- Website design and development
- Industrial photoshoot
- Website copy-writing and content
- Email services
- SSL Certificate
Client Requirements
- Responsive website design
- Simple navigation
- Photographs and videos
- Adequate visual elements to highlight their infrastructure and service capabilities
Our Process
Creative Process
Our internal design and development teams worked in collaboration for the Excel Plast website development project. A detailed briefing session to help our team understand client specifications kick-started the creative process.
Research
Extensive research on the precision plastic components manufacturing industries and competitors of Excel Plast helped us understand the current market trends, quality standards, USPs, and technological developments.
Wireframing
We developed wireframes, which represent the website’s structure and layout based on research findings, this phase enabled us to understand the website’s functionality and flow.
Layout Design
The next phase in the process was about finalizing a modern, visually appealing website layout, which aligned with the company’s brand elements and values.
Typography
The website font styles, sizes, and colors were carefully selected to enhance the design aesthetics since good typography ensures readability and site navigation.
Website Content
Our content writers developed engaging, plagiarism-free, and SEO-optimised website content for Excel Plast to rank well in SERPs, attract visitors, and grow their website conversions, and component sales.
Landing Pages
The final landing pages of the website were designed to be user-friendly and provide an intuitive navigation experience, showcasing Excel Plast’s infrastructure and its service capabilities.
Outcome
The website surpassed client expectations and has received positive reviews from stakeholders, enabling Excel Plast to progress as a leading precision components manufacturer and supplier.
We are proud to have helped Excel Plast widen their brand presence with a visually appealing and engaging website to showcase their expertise and distinguish themselves from their competitors.