Twitter, which is owned by Elon Musk, is undoubtedly the most popular and widely used social media platform that encourages social communication and interaction among its users on any topic prevailing in society. Twitter has been at the top of its game for many years until the Meta-owned Instagram launched Threads a couple of weeks back. It is a world-known secret that Threads was introduced as a competitor to Twitter with an ambition of succeeding it using the incredible popularity of Instagram as a boosting fuel. This article discusses the performance difference between Twitter and Instagram Threads to decide which works best for entrepreneurs and marketers to promote their business brands.
Engagement Differences
At present, Threads has more engagement than Twitter in terms of a higher number of likes and comments. This might be primarily because people usually get excited about exploring a new platform. In addition, the fact that Instagram users have in-app access to Threads is also an important element driving engagement. But, in the long run, we cannot deny that there could also be chances for drop-in engagement as users tend to get disinterested due to the missing surprise element in a platform like Threads that is primarily descriptive or textual.
Moreover, if Meta monetizes Threads in the future just like Twitter did, Threads has a high possibility for massive disengagement among the users as common men are mainly reluctant to use paid social platforms. Yet, currently, Threads leads the game. Therefore, if you want more attention to your business, Threads is right now the best platform to choose. Approach a top social media marketing agency like Repute for establishing a strong presence on Threads for improved popularity and leads for your business brand.
Feature Differences
1. Account Management
You do not need to create a separate account for Threads. If you are already an Instagram user, you can simply login to Threads with the same account details like username, followers, and following profiles. But, on the other hand, Twitter is an independent platform that does not have associations with any other apps. So, you need to create a separate account on Twitter to access the medium. The other unique difference to be noted between Threads and Twitter is that Twitter allows its users to permanently delete their accounts whereas Threads can only be deactivated and to delete it permanently, you have to delete your Instagram account too. So, Twitter is comparatively better than Threads with respect to account management.
2. Account Verification
Threads account verification is pretty simple. If you have a verified account on Instagram, your Threads account would also be automatically verified with a blue tick. Twitter earlier had similar criteria where you need to submit certain documents as proof to get your account verified. But, with recent changes, anyone who purchases a Twitter Blue subscription at a particular cost can gain a verified Twitter profile. Hence, considering account verification, Threads is better than Twitter for your business in terms of account validation and credibility as Threads has a clear protocol in identifying genuine accounts and offensive or abusive accounts.
3. Character Limit
Twitter has a character limit of 280 whereas Threads has a character limit of 500. So, taking the character limit feature into account, Threads is better for your business than Twitter as you can use more words to explain the significance of your products and services to your target audience.
4. Multimedia Content
Threads allows up to 10 multimedia content under one post similar to the Instagram carousel post limit. But, Twitter permits only 4 multimedia attachments in a single tweet. Therefore, with respect to multimedia content, Threads is better for your business than Twitter as you can use multiple multimedia elements to describe the uniqueness of purchasing your products and services.
5. Feed
Considering the factor of Feed, Twitter is better than Threads. Because Twitter has two customized tabs – ‘For You’ and ‘Following’ by providing its users to choose content of their choice. But, currently, Threads only has one default Feed where users get content from both their Following profiles and other common accounts they do not follow. Most Threads users have raised concerns about this feature issue and Threads has officially confirmed offering a personalized Feed for its users similar to Twitter with future updates.
This article has discussed the major differences between Twitter and Instagram Threads covering both performance and feature differences. Contact Repute, the No.1 Social Media Marketing Firm in Coimbatore, India to choose the best-suited platform for your business to implement successful digital marketing strategies for boosting your brand reach, visibility, leads, and sales.
