Artificial Intelligence (AI) is the hottest trend in the current digital world. It is widely appreciated and popular for executing technological advancements for the betterment of human needs. In today’s world, there is almost nothing that an AI cannot do. Similarly, AI can also help the digital advertising game. So, this article discusses the right way of using AI to enhance digital advertising campaigns for businesses.
Chatbots for Better Customer Experience
Chatbots are AI software that acts like chatboxes to exchange texts by determining automated or manual responses in a conversation. People usually notice this feature on websites where there is a chat window at the corner of a webpage screen. This can be used by visitors for submitting inquiries and getting answers to them in no time. This has proven to be the best new marketing channel in 2017. It is apparently an unconventional way of marketing but has proven to be an effective marketing tool.
With the help of this feature, customers can clear their doubts about a brand’s products and services directly from the company’s representatives before deciding to purchase it. This establishes trust and confidence in the brand among the prospective customers and they are highly likely to buy their products and services. Similarly, businesses can also have direct conversations with their target audience, collect feedback from them and provide services catering to their expectations and requirements. So, this becomes one of the best digital advertising strategies that would naturally increase the reach and sales of the business.
Content Creation for Content Marketing
Most recently, AI is widely utilized for content creation. Because creating credible content manually takes time and effort. But the AI content writing technology addressed as ChatGPT generates high-quality content within seconds. It is free of grammatical, spelling, and punctuation errors. It is highly helpful for people who lack linguistic and impressive writing skills.
Also, hiring a professional or content-writing expert might seem expensive to some businesses especially small scale that are struggling to witness a successful digital advertising outcome. So, to suffice that there are numerous free and affordable content-writing tools and software available online that marketers and entrepreneurs can make use of to apply efficient and reliable content for their digital advertising campaigns. You can also associate with a leading content marketing company like Repute to help you in producing the perfect and tailor-made content that works best for your business.
Image Recognition Technology for Personalised Product Recommendations
Image recognition is another unique AI technology that is captivating the digital advertising era. It provides a fascinating and personalized experience for customers by generating quick results for their search or queries. This strategy is best suited for e-commerce marketing as platforms like Myntra offer image recognition technology where if a user wants a handbag just like her friend, she can upload a picture of the handbag in the product search box by choosing the camera icon nearby. This yields instant results of the same and similar handbags available for sale. This makes it easier for a user to find a particular product rather than taking the time and effort of typing the detailed specifications. Hence, ecommerce businesses can adopt this beneficial digital advertising strategy based on AI technology to witness wider customer reach, sales, and popularity for their services by approaching a top e-commerce marketing agency such as Repute.
Firsthand Experience in Online Shopping
With advanced AI technology used in online shopping platforms, customers can have a firsthand experience in choosing a product that best suits them without even trying it literally in person. For example, Lenskart offers this AI technology where it allows its potential buyers to try on spectacle frames before finalizing one to purchase. This is done by generating an AI version of your personality by asking your facial features like shape, skin tone, eye color, hairstyle, etc. With this amazing technology, consumers can escape travel time and transportation charges in buying a product. A similar AI strategy can also be implemented for other e-commerce businesses like clothing, jewelry, etc. to witness highly successful digital advertising outcomes by seeking support from the No.1 e-commerce marketing firm similar to Repute.
This article has discussed the various advantages of adopting AI in digital advertising campaigns for businesses to experience boosting sales and recognition. Partner with Repute, the best digital advertising agency in Coimbatore, India that offers the most successful and long-lasting digital presence, reach, and sales for your business by implementing the AI technology as explained in this article.