Social media has become invincible, with statistics indicating that social media users exceed half of the global population of approximately 8 billion. The social medium is a highly-preferred income source, and along with the right expertise and technology, it allows businesses to distinguish themselves and dominate the digital space.
Several leading digital marketing agencies in India offer the best social media management services that involve planning, strategizing, analyzing and publishing content across multiple social platforms utilized by your business, evaluating the success of social media strategies and identifying areas for improvement.
It can be challenging to simultaneously handle social media accounts like Facebook, Twitter, LinkedIn, Instagram, etc. Multiple tools are available for social media marketers, each equipped with wide-ranging features to support various aspects of your social media strategy. These social media management tools help execute wide-ranging tasks like creation, collaboration, scheduling, sharing, engaging, analysis, etc.; let’s look at the various SMM tools that you can utilize to generate leads and strengthen your social media presence.
1) Sprout Social:
Sprout Social is a comprehensive social media management tool that provides scheduler and analytics features consistent with all major social media platforms, facilitating efficient planning and execution of your social strategy and driving your ROI. It helps businesses gain insights into the audience’s browsing preferences and purchase patterns and optimize their social media approaches. It’s one of the most promising tools to schedule, publish, write, engage, listen and analyze with customer service features to boost customer experience. Sprout Social’s ViralPost uses intelligent algorithms to publish your content at optimal schedules for maximum visibility and reach.
2) CoSchedule:
CoSchedule is the perfect solution with one of the best marketing calendars if you are looking for an all-in-one management tool to organize and streamline your social media workload. It allows you easily schedule your social media content, events and tasks in partnership with your team. The ReQueue feature helps you determine the best times to post your content and fill gaps in the social schedule of your top-performing content.
3) Hootsuite:
Hootsuite is a multipurpose social media platform that helps you schedule and improve your social media performance, providing insights into audience behaviour and enabling you to post at the best times to boost engagement. It’s best suited for managing multiple accounts since it provides the statistics of all your social media accounts.
Hootsuite’s OwlyWriter AI generates content ideas and captions and has an inbuilt Canva integration, enabling you to create stunning posts. Its social inbox organizes all your conversations in one place, allowing you to provide exceptional customer support.
4) Buffer:
Although Buffer does not support analytics for all social media platforms or social listening capabilities, it’s an all-in-one platform with a user-friendly dashboard, which allows businesses to schedule posts quickly and boost their online presence. It allows you to create a unique posting schedule customized for Instagram, Facebook, Twitter, LinkedIn and YouTube social media platforms and engage with your audience on Facebook Pages and Instagram accounts.
5) Sprinklr
Sprinklr is a pricey social media management tool with robust capabilities to help you stay organized and active on social media. It allows you to schedule your posts and engage with your audience across all social media channels. It provides robust analytics to track your performance and sound social listening capabilities that allow you to monitor conversations and gather insights about your brand and industry.
6) Later
Later offers a variety of features like a scheduler and analytics similar to Hootsuite and is an excellent choice for small businesses and content creators who prefer to visualize and preview their social media content before posting. It provides an exclusive Instagram feed planner that lets you see how your grid will appear after the posts are published and quickly make necessary changes to your grid and make it appealing. It also offers tools for monitoring other channels but provides the best insights for Instagram, allowing you to improve your performance strategically.
7) Hubspot
Hubspot, a renowned Customer Relationship Management (CRM) platform, offers an SMM tool to help you manage all your social media campaigns from a single platform. Its scheduler lets you schedule and publish content on LinkedIn, Facebook, Instagram, and Twitter at ideal time. HubSpot also provides analytics tools to help you analyze the performance of your post, enabling you to determine the platforms, campaigns, and publishing times to boost your brand presence. It has in-built listening tools to gain insights into your audience, brand or specific keywords.
8) Agorapulse
Agorapulse is a best-in-class tool that integrates with Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business listings, enabling you to engage and build better relationships on your social profiles.
It offers essential features for optimizing social media publishing, monitoring, and reporting and is beneficial for small to medium businesses, and freelancers. It automatically tracks your followers and their interactions with your brand, providing valuable insights.
9) Zoho Social
Zoho Social is a flexible and inexpensive tool that integrates with its CRM and other products designed for small businesses with a native feature for scheduling Instagram posts, contributing to its popularity. It allows you to engage in team discussions, share reports, assign tasks and receive feedback, and suitable for medium businesses and agencies. Zoho Social works with Facebook pages and groups, Twitter, Instagram, LinkedIn, YouTube, and Google My Business listings and an excellent listening tool that allow you to track brand mentions and reviews containing branded keywords.
10) Falcon.io
Falcon.io, an all-in-one SMM tool, caters to small and medium businesses, enabling them to schedule and publish ads, engage with their audience and gain insights. It’s used to manage your social media accounts on Facebook, Instagram, LinkedIn, Twitter, YouTube, and WhatsApp and provides an integrated dashboard for audience data and competitive benchmarking.
11) Canva
Canva has become increasingly important for social media marketers since social media platforms like Instagram and Facebook heavily rely on visual content. The platform provides ready-made templates, icons, and quotes with a hassle-free drag & drop interface that makes the design look professional with minimal effort, enabling marketers to create visually appealing images and eliminating the need for professional designers.
12) Social Pilot:
SocialPilot facilitates integration with Canva, Box.com, and Dropbox to enhance content creation providing marketers with a Content Curation tool to execute unlimited keyword searches and share trending content using their free ShareIt tool. Social Pilot supports Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google My Business, facilitating calendar creation, scheduling and analytics and quick posting using the browser extension. It allows users to boost Facebook posts directly from the SocialPilot interface using its Audience Targeting feature.
13) eClincher:
eClincher is an all-in-one platform with multiple features like advanced analytics, reputation management and recommended content feeds, besides auto post, smart queues, RSS feeds, bulk upload and scheduling. It supports wide-ranging social media platforms, and Instagram’s “Link in Bio” tool is one of its striking features and delivers value for small to medium businesses.
14) Salesforce Social Studio
Salesforce Social Studio is an extremely powerful tool for publishing, deploying campaigns, and measuring ROI, especially when integrated with the entire Marketing Cloud and other Salesforce products. It also offers social media listening, publishing, and engagement, supporting platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Google My Business. These tools are ideal for different business types, from small to large enterprises.
15) Sendible:
Sendible’s exclusive image resizing tool helps you to resize and upload images to suit different platforms it’s custom editor enables you to personalize posts across various platforms all at once. Sendible allows you to publish, collaborate, listen, and analyze your social media efforts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
16) Meltwater
Meltwater offers comprehensive services that include media monitoring, social influencer management, publishing, and engagement, allowing businesses to integrate their social media activities with their PR and influencer outreach efforts. It supports Instagram, Facebook, Twitter, and LinkedIn and gains insights from platforms like YouTube, Reddit, Twitch, WeChat, Weibo, and podcasts. Meltwater’s influencer management tool allows companies to identify and partner with the appropriate influencers for their industry and target demographic and monitor the success of influencer campaigns.
Key Takeaways:
Top social media optimization service providers in India employ SMM tools to boost the effectiveness of marketing campaigns. It’s essential to consider your budget and objectives before choosing the right tool for your business. It allows you to:
- Schedule posts: Schedule content in advance to sustain an active social media presence.
- Manage multiple brands/accounts: It facilitates hassle-free switching between accounts and posting across multiple channels when you are handling multiple accounts or working with different businesses.
- Monitor engagement: It provides statistics on audience behaviour and post performance, enabling you to optimize future content.
- Social listening: Gain insights on brand mentions and industry discussions, respond to feedback, and measure your performance online.
- Customer experience management: It allows you to engage and build meaningful connections with personalized messages to enhance customer experience.
Repute delivers the best social media management services in India employing the right SMM tools relevant for your business to generate leads, strengthen your brand presence and reach. We have expert social media marketers with over a decade of experience in delivering tailored social media marketing and paid ad campaigns. Get in touch with us for creative SMM approaches that ensure the best outcomes for your brand!